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MIN: The New Simplicity in Graphic Design by Stuart Tolley

posted by Anna Chayasatit April 1, 2016

The newly-published title authored by the founder and creative director of Transmission, Stuart Tolley. ‘MIN: The New Simplicity in Graphic Design’ is a new publication showcasing a wide selection of contemporary minimalist graphic design. Stuart Tolley has opted to trace the first wave of minimalism in the 60s, allowing readers to explore the relationship between form and function and at the same time calling a closer look at the movement through essays and in-depth interviews with leading design practitioners such as Jessica Svendsen, Made Thought and Eric Hu.

MIN: The New Simplicity in Graphic Design marks the rebirth of subtle simplicity and space. In our modern society where overconsumption has become the norm, MIN: The New Simplicity in Graphic Design serves as a respite from the rise of cultural hybrids – a mix of high and low cultures – and highlights how many internationally-renowned minimalist designers have used the simplified style to work across a diverse range of mediums and formats and have taken graphic design in simplified yet exciting directions.

Divided into three sections: Reduction, Production and Geometry, the 288-page publication features designs from Warp, Ninja Tune, The Vinyl Factory, Houndstooth, BVD, Hort, Bunch and many others. We think ‘MIN: The New Simplicity in Graphic Design’ has an unmistakably inspiring quality – definitely a classic story retold in a contemporary context.