The NEMO Science Museum in Amsterdam is commemorating its 100th anniversary with a curiosity theme. For their centenary year, they’re celebrating curiosity with a year full of events, and are launching an anniversary campaign together with KesselsKramer with the mission: stay curious.
How does gravity work? Why do people have hiccups? What is a press release? For 100 years, the NEMO has been stimulating curiosity in people with science and experiments. NEMO believes that everyone is curious, but sometimes we forget how special this really is. Curiosity ensures that you continue to grow, as a child and as an adult.
Curiosity starts with asking questions: asking an infinite amount of questions about an infinite amount of things. NEMO calls on the whole of the Netherlands to ask all their questions on their anniversary website, NEMO100jaar.nl. Here, every question will be answered by the NEMO editors. Asking questions is also central to the campaign. Forming a kind of question confetti, NEMO covers everyday objects with stickers with the most common start of each question: What? Why? How? Who? Where?.
The 100th anniversary campaign also marks their ‘nearly as long’ collaboration with independent design and communications agency KesselsKramer. Since 2016, KesselsKramer and NEMO have been developing imaginative campaigns about science for young and old. The 100th anniversary campaign consists of a short film, campaign images, a radio commercial and a website. In addition, the question stickers from the campaign also return in event-specific media such as flags, tickets, banners, and in an interactive NEMO Science Tour through the Netherlands.
NEMO Blijf Nieuwsgierig from KesselsKramer on Vimeo.
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