Clifford Jago Creative Studio

posted by Amber Weaver May 1, 2018

Just when you think memes and starter pack are the most bizarre things you’ve seen, wait until you see what Clifford Jago has to offer. Jago is a London based stylist that uses DIY and found materials, presenting them in a sculptural approach. Jago came into existence through the zeitgeist of video game culture, the passion of Francesco Zola and a first-week dismissal from Saville Row.

His training that soon went onto inform this later career began as an apprentice mechanic where he learnt to think on his feet to fix things cheap and fast. After trying on every outfit combinations in Topshop, he knew he was ready to overcome his Saville Row demons and take on the industry once again. His journey began by releasing a book titled Clifford & The Tulip Chewers last year. The book was set in Holland and received wide critical acclaim. It was sold in Office Newsstand, Libreria and featured on Crack, PYLOT and It’sNiceThat.

This time, Clifford returns with his funky collage characters and quirky fashion photography editorials, debuting Clifford Jago & The Ice Queens. Jago’s journey sees him travel to Iceland to meet the ‘The Ice Queens’ during country’s peak winter season. Iceland made the perfect backdrop for Jago’s latest quest to ascend to the next level. Waterfalls, Sheep, Hot Dogs & Lagoons kept the dream alive.

What we admire most is the combining of both digital and analogue processes allowing a new fresh direction, with an equal amount of finesse with both mediums used. Although digitally fused the whole book was shot on 645 film and hand printed in the darkroom and by playing with both elements, pushes this book forward as one of the most forward-thinking publications of this year, for sure.