ICNY :: Summer capsule collection

posted by Lo Parkin July 8, 2015

We always have our eye on reflective focused sportswear brand ICNY, and as always we were super excited to see their latest offering. Compromised of fresh and functional warm weather essentials for the current season, the brand’s new capsule collection reworks patterned graphics from their spring collection rendered in bright whites, mint green and cool greys. Staying true to the brand’s focus on being seen, 3M reflective elements are strategically found throughout with each piece ensuring 360-degree visibility during low light activities for the wearer. The capsule collection is designed, inspired by, and aimed to compliment the brand’s sophomore footwear collaboration with Puma.