Claire Ritchie x Hey Tiger celebrates fun and nostalgic patterns, colours and shapes. Each of Queensland based, visual artist Claire’s illustrations wraps itself around an unforgettable bar of hand-made chocolate. Her images were inspired by the fun and uplifting vibe of Hey Tiger’s brand and their quirky flavours, as well as the positive work they are doing with The Hunger Project, which helps fund cocoa farming communities in Ghana.
After studying Clothing Production, Fashion and Textile Design, Claire knew she wanted to create her own business within the creative industry. Her collaboration with Hey Tiger is synonymous of her feel-good, brightly coloured and fun aesthetic. “This project in particular felt so natural as there were so many positive vibes going on” explains Claire. When working with a brand she aims to get to know her client as much as possible so she can get a true sense of their ethos. She then transfers these thoughts and feelings into shapes and colours.
As well as asking lots of questions about the brand, Claire also asks her client put together a mood board, so she can see what there ideas look like. This includes words, colours and images, or anything that hints at an idea or a feeling. Claire then conducts a drawing session using paper and Posca pens and creates initial sketches in black and white. She then transfers these images into Photoshop to edit and clean up, then finally into Adobe Illustrator where she colours and finishes the illustration.
Claire’s aim is always to share “work so I can make people smile and make them feel good“. Rather than being driven by money or exposure, she is open to work with anyone whose values align with hers. She hopes in the future to collaborate with a musician or a band, with the ultimate dream to design a playground.
A portion of the sale of each chocolate bar sale goes directly to The Hunger Project.
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