Foilco: Thought

Foilco recently announced the first digital–to-print project designed specifically to utilise and realise the capabilities of the companies brand new industry-changing tech announcement, digital foil material scans; THOUGHT. The project is a collaboration between Foilco, Chaos, Where Giants Roam, and D8, a multi award winning creative agency. A digital mock-up was created to showcase the possibilities with the scan technology, before it was put on press and finished with a series of stamping foils.

Having already worked alongside collaborators Chaos and Where Giants Roam to digitise their foil catalogue to true likeness, D8 recently joined the project to showcase a range of Foilco products and what can be achieved with foils in print.

THOUGHT is a visual representation of the technology in play, and the team chose a very nice blended malt to base the brand around. The whisky is a representation of the blending of all four parties and the part that they play within this project; Foilco have the products, D8 have the creativity, Chaos have the technology, and Where Giants Roam have the skills to bring it all to life. The idea was to take a digitally designed, photorealistic mock-up and to end with a physically produced product that wouldn’t look out of place in a real retail setting.

“The THOUGHT project is the very first time the technology will be put into practice and will showcase just how this new advancement will benefit both the creative and print industries. This is a great way to highlight to everyone just how these scans will fit within a projects lifecycle, which takes you from the early concept, development and specification stages, all the way through to the final printed results.” Jaime Evans, Marketing Manager at Foilco.

Foilco and D8 are introducing a very limited production run of the whisky, which will be sent out to brands and businesses that will benefit from the knowledge and understanding of this technological advancement.

The digital foil scan materials can all be viewed on Foilco’s website and downloaded directly from Chaos’ material library.