American design agency Office have collaborated with advertising specialists Ogilvy & Mather New York to create a fresh and engaging visual dialect for IBM’s Smarter Planet campaign. The series of adverts contain bold and simple graphics that represent complex world problems, broken down into bite sized chunks. Dealing with issues including energy, healthcare and education the campaign aims to show that we already have the innovation and technology resources needed to solve these problems. The Office team were inspired by the creative vision that designer Paul Rand developed for IBM in past decades. Through a simplistic yet exciting approach Rand’s work communicated a sense of impact and clarity that people felt they could easily understand.
www.ibm.com/uk/SmarterPlanet?
www.visitoffice.com
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