Joblin Agteresch and Jeroen Klootsema are the duo behind Groningen-based screen printing studio, Real Friends. The two individual designers have different specialities, and work on separate projects as well as self initiated projects together. Sharing a passion for print and the physical product, they currently work on collaborations within the music and events industries, designing album covers and t-shirts.
Their latest project, End Days, is a collection inspired by doomsday cults and the rhetoric of fear in the current global climate. “Where problems occur, solutions present themselves. Often in the form of opportunistic individuals who deem themselves a higher authority, qualified to redeem the population of their pressing problems. We took great interest in the rhetorics of these pseudo scientists, prophets, gurus or spiritual leaders of any kind who abuse collective fear for their own interest.”
The apparel collection is designed by a hypothetical cult bearing their name, Real Friends, and was founded in reaction to the current problems occurring on a global scale: the effects of global warming, social inequality, the financial crisis, and riots and division of the masses. The cult aims to present itself as the solution, colonising a new planet.
www.real-friends.nl
@by_realfriends
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