Moo.com has teamed up with KesselsKramer to devise and launch a new, playfully epic campaign for the US market. The campaign, that will run across TV, radio, digital and OOH, builds on Moos dedication to quality and the irreverent outlook of both brand and agency. The main TV advert and digital spot features a re-imagined business card production process of fantastical proportions. KesselsKramer commissioned the build of a low-fi but functional printing machine, complete with a paper feed treadmill, dedicated screen printer and confetti bellow.
http://www.kkoutlet.com/communication/moo
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