United by Dickies

posted by Robyn Pitts October 8, 2020

Dickies recently launched their first-ever global campaign entitled United By Dickies, focused on championing the dignity of work through a series of ambassadors, from culture-drivers to traditional artisans. Their UK ambassador is Amy Isles Freeman, a Brighton-based artist who specialises in feminist art and multiple mediums including hand painted bowls and clothing, printed illustration, and murals.

As part of the campaign Dickies have launched a video that provides a deeper exploration into the stories of makers Kem Klipper and Amy Isles Freeman, capturing their diverse creative pursuits within the realms of art, music, food and beyond.

Through a split-screen format, the content documents a day in the life of each maker; Amy is an artist, muralist and DJ, while Kem is a small business owner and barber. Intimate portraits and action shots reveal a transition from work to play, depicting passion projects and everyday hustle. Though each output may be very different, both are united through action, work and creative expression.

Dickies’ Eisenhower Jacket and Sacramento shirt feature throughout the content. They are two of Dickies most iconic work-inspired silhouettes built to maximise comfort allowing makers like Amy and Kem to do what they love all day, every day without sacrificing personal style.