VIVID :: Value Increase by Visual Design

Value Increase by Visual Design (VIVID) is a project which aims to create a cross-border Visual Design network of knowledge centres, universities, institutions, companies and governments, by jointly developing and introducing innovative solutions/methods in the field of Visual Design research, education, entrepreneurship, commercialisation and showcasing. VIVID have taken their results from a three-year co-operation by the nine selected european partners across northern Europe and turned them into a tangible and visually stimulating manual, using a gorgeous fluorescent pantone spot colour on the front cover and throughout as well as silkscreen printing, edge painting and foiling on the cover.

City of Breda’s Peter Jeucken, Kees Kerstens and Hans Thoolen along with Hofman & Donker and Staynice are the editorial co-operation behind this striking publication which replicates the look and feel of the VIVID project and reflects what VIVID is all about: innovative, creative, high quality and with a lot of commercial potential and is aimed at anyone who has an interest in visual design or technology. The project questions companies investments in machines to improve their results and efficiency and whether it is the best solution in the long run, while also featuring lots of articles on the future and best practices of visual design and technology. Illustrating the results of this project shows that visual design is a key factor in the development of the economy in Europe, with a lot of possibilities and challenges for all ages.

‘When people hear the words ‘visual design’, they immediately think of art: films, expressive art and games. That is where it all starts. It is clear that with visual design and technology you can devise a tremendous number of solutions that the business world has been waiting for. The nine VIVID partners believe it is this link between art, business, and collaboration across different industry sectors that makes it so interesting; that is where the opportunities lie.’

The nine partners who got together to start the project Value Increase by Visual Design and collaborate are AVANS University of Applied Sciences (NL), NHTV University of Applied Sciences (NL), House of Visual Culture (NL), Strategic Project Organisation Kempen (BE), Les Rencontres Audiovisuelles (FR), Pictanovo (FR), Southampton Solent University (UK), Anglia Ruskin University Cambridge (UK) and the City of Breda (NL).

Using paper stocks from Fedrigoni, Igepa and Antalis, this publication was printed at NPN drukkers BV, Breda, the Netherlands, the silkscreen printed sections printed at Kerdel Zeefdruk, Dordrecht, the Netherlands while the front cover foiling was produced by Drukkerij Hensen Foliedrukkers, Oirschot, the Netherlands.

http://www.vivideurope.net
https://twitter.com/VIVID2Seas

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Hannah Dawson

Graphic designer and contributor at People of Print

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