RFSU Headline | NM Type

posted by Amber Weaver August 23, 2018

NM Type has recently released their new custom typeface RFSU Headline. This wonderful new face is the new corporate typeface of RFSU (the Swedish Association for Sexuality Education), a non-profit organisation that works for an open, positive view of sex and relationship issues. The typeface itself was developed together with A+X (formerly Amore), a design agency based in Stockholm.

Included in the brief, RFSU wanted a modern and bold font that stood out so that the messages communicated by the organisation had the power to reach their audience. And it’s no doubt this was achieved. From the striking and bold curves in the letters to its narrow form to accommodate more letters per row. The contrast of the design is certainly eye-catching however retains a soft, friendly persona.

RFSU headline is a display font, designed for use in headings and large text on eg. posters, signs and digital channels. The font is designed with a clear purpose: getting attention. Along with the pink colour, the new RFSU font gives a visual expression that is easy to recognise regardless of the channel.