Monsters Meet Maison: Moynat x Kasing Lung Packages the Unseen

Packaging as a Portal

In collaborations like this, packaging does more than protect, it sets the stage. Owners don’t just unbox goods; they open an invitation. Details like bespoke wrappers, printed patterns echoing the characters, custom tissue, boxes that fold out like storybooks, all of these elevate how the piece is perceived, collected, and cherished.

Because this is a limited-edition release, the packaging becomes part of the collectible value. When you see the box on the shelf, even before opening, you know you’re holding something that bridges two worlds: the leather craft of Moynat and the imaginative universe of Kasing Lung. The packaging cements that union.

While Moynat’s mainstream identity is refined and restrained, this capsule embraces visual narrative. Labubu, Zimomo, and King Mon appear as motifs woven or printed over the M Canvas, and the packaging mirrors that. If the house’s usual wrapping is bespoke but understated, this edition is a stage for the characters; a moment of play, heralding that what follows is more than an accessory.

Labubu, Blind Bags & the Cult of the Unseen

To understand the weight of this collaboration, you have to look at how Labubu entered the modern consciousness. Kasing Lung introduced The Monsters in 2015, and Labubu became a breakout favourite. Over time, the character found its way into the collectible toy world, especially in the mystery blind-bag / blind-box model. Fans buy sealed packaging not knowing which variant they’ll get; a sense of chance, surprise, and exclusivity drives excitement.

This mystique is a large part of why Labubu has become so compelling; you never quite know which version you’ll find, and “rare finds” become legends in collector circles. With Moynat’s collab, the character steps off the shelf and onto the object itself. Now Labubu, Zimomo, and King Mon don’t just survive as figures in a box, they decorate a luxury object. The packaging here doesn’t hide the surprise so much as it extends the narrative: you can already see hints of playfulness, but the full reveal is always thrilling.

The Moynat x Kasing Lung capsule is built on limited access. It debuts October 11, 2025 in Shanghai, coinciding with The Monsters’ 10th anniversary. Afterwards, it will be available only via Moynat boutiques in select cities during a staggered rollout into early 2026. 

Because the collaboration spans both accessories and packaging, each element becomes part of the collectible aura. The boxes, wrappers, inner linings they all matter. A beautifully designed, limited-edition package transforms into a display object in its own right. For fans of Labubu and the MOR (world of Moynat), owning the full package (bag + packaging) is part of the status and storytelling.

Why Print & Packaging Are Key in This Moment

In a world saturated by digital previews and e-commerce, physical packaging is a moment of surprise, tactility, and anticipation. In the Moynat × Kasing Lung launch, packaging design is not secondary; it’s essential.

This collaboration doesn’t just put whimsical monsters on luxury bags; it gives them a home in print and craft. The packaging is that home. It signals, teases, protects, and frames. It elevates the moment of unwrapping into part of the narrative journey.

If everything goes as planned, when you open the box, you’ll feel like you’ve opened a portal to Lung’s universe, and not just unboxed a bag.