POSTER CULT | Dafi Kühne

Poster Cult is one of the latest releases from Zurich-based publishers Lars Müller. The 163-page hardcover publication offers a detailed insight into the internationally renowned poster printing technique of one of Switzerland’s foremost poster designers, Dafi Kühne. Dafi’s bold, diverse work embraces both traditional production methods and modern layouts. From his studio in the Swiss Alps, he designs and prints typographic posters for music, art, architecture, theatre, film projects, and more.

This is not the first collaboration between Kühne and Lars Müller Publishers; 2016 saw the release of Dafi’s first publication, True Print, which documented 70 letterpress printed posters. With Dafi’s work having expanded and evolved substantially since then, Poster Cult is a follow up volume, showcasing 60 selected posters created between 2016 and 2024.

Since 2018, Dafi has been working with larger print formats, which has been made possible by the use of one of the largest single-person operated letterpress proof press ever produced. Poster Cult aims to build on this development and document his work over the last ten years. While True Print is an introduction to Dafi’s work, this new publication provides insights into the technical and conceptual development and the background to his poster work. The book focuses on the simultaneous balance and tension between poster culture and poster cult, between the romanticisation of craftsmanship and the integration of digital tools, and the uncompromising application of autonomous design processes.

Poster Cult not only includes the thoughtful presentation of 60 selected posters, but also features a series of black and white photographs by Peter Hauser that illustrate the artist’s interconnected digital and analogue working process. These descriptive images are complemented by text contributions from Angelina Lippert, Chief Curator and Director of Poster House NYC and Christian Brändle, Director of the Museum für Gestaltung Zürich, which contextualise the works. The publication also contains a glossary that illustrates printing procedures and processes, providing access to the work for experts and poster enthusiasts alike.

Grab your copy here.

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