Not ones to miss out on the season of giving, Adidas UK have teamed up with illustrator Willkay to create the artwork for this year’s Christmas wrapping paper and greetings cards. Recreating the famous trefoil logo, the artist has hand drawn a floral design in white, black and blue colourways, which has then been used in a single format along with being transformed into a repeat pattern. The artst has previously worked with Adidas along with other clients including Converse, G-Shock and Vitamin Water. Also founder of creative force ODDKINGDOM, Willkay aims to deliver innovative visual concepts and exciting graphics through his self-made brand.
Blog contributor at People of Print
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