Moss is a New York street wear label founded by Shahed Serjuddin (aka Mr Moss) Shahed grew up in Queens and reflects on how fashions would borrow from one culture to another to form a cohesive city identity. Upon founding Moss the brands goal is to bring the world and its influences together like nowhere else but New York can. For their AW14 look book Sons of greatness Moss features the children of legendary hip hop icons (gone but never forgotten) Ol Ditry Bastard, Jam Master Jay and Pig Pun showcasing flamboyant fresh all over prints throughout.







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