Vans & Van Gogh Museum Amsterdam Collaboration

posted by Amber Weaver August 6, 2018

Collaboration is the key when it comes to great things happening, and this exciting partnership is no excuse. From the 3rd of August 2018, Vans and the Van Gogh Museum proudly partner to present an artfully designed collection utilizing Van Gogh masterpieces across iconic Vans Classics and premium apparel. The first element features the carefully selected Van Gough pieces showcasing the evolution of the artists painting style starting with his self-portrait. Van Gough cleverly captures himself using bright, unblended colours and a new technique of pairing complementary colours to create depth and intensity which has been juxtaposed against another carefully selected body of work, however, in the form of Vans apparel and iconic trainers.

Naturally, Vans worked closely with the Van Gogh Museum team to select four main bodies of work that speaks to the creative ethos of Vans’ design. Skull, Almond Blossom, Sunflowers and Van Gogh’s self-portrait are celebrated through an extensive Vans collection, showcasing some of Van Gogh’s most revered artwork. The final selection of designs includes an ode to Van Gogh’s drawing titled Old Vineyard with Peasant Woman which is delicately printed across the Old Skool and a special Classic Slip-On that features excerpts from handwritten letters from Vincent to his brother, Theo.

Each model from the Vans x Van Gogh Museum collection footwear collection is finished with custom footbed art that mimics Van Gogh’s memorable brush strokes with the Van Gogh Museum and Vans logo lock-up. Each piece from the collection will also include a special hangtag that highlight historical facts behind each piece of Vincent Van Gogh’s art.

From this collaboration, The Van Gogh Museum will dedicate a portion of its profits from this project to the preservation of Vincent van Gogh’s legacy and collection of art; keeping it accessible for future generations. The Vans x Van Gogh Museum Collection will be available to shop from Vans retail stores and the museum shop.