A Refined Identity for Design Studio Mona: Minimalism, Materiality, and Meticulous Craft

posted by Marcroy December 8, 2025

German designer Mona Wingerter has unveiled a beautifully considered new visual identity for her own practice, Design Studio Mona. A project that distils her approach into its purest form: clear, modern, and material-led.

Since founding her studio in 2018, Wingerter has specialised in visual identities, brand design, and packaging, drawing on a career that spans agency work, fashion industry experience, and over a decade of independent practice. Her refined aesthetic and attention to detail have earned her multiple design awards. With this self-initiated project, she turns that same meticulous eye toward her own brand.

A Logo That Steps Back, So the Work Can Step Forward

At the centre of the updated identity is a minimalist, geometric logotype. Deliberately understated, it is clean, bold, and structured without dominating the surrounding content. Instead, the typography becomes a quiet architectural frame that allows her client projects to take the spotlight.

This balance between brand and content is central to Wingerter’s thinking: presence without noise; confidence without interruption.

Material Choices as Brand Language

The new business card translates the studio’s ethos into colour, texture, and production technique.

Dark red fine paper forms the base, rich, matte, and tactile.
Light blue foil embossing adds contrast, precision, and a subtle metallic lift.
The interplay of deep colour and glossy accent creates a striking visual duality.

The geometric typography reacts beautifully with the foil embossing, giving the card a sculptural quality that reinforces the identity’s modernist foundations.

A Technical Challenge and the Printer Who Made It Possible

Achieving this specific colour pairing required persistence. Light-coloured foils on dark stock are notoriously challenging to execute cleanly, especially in Germany, where foils are often imported from England.

Wingerter credits Jot Press with bringing the vision to life:

“It was very difficult to find someone who could get the colour combination right. Embossing light foils onto dark backgrounds is incredibly tricky. I am very happy to have found Jot Press, they made my dreams come true.”

Design & Photography: Mona Wingerter (@hej_mona)
Print Production: Jot Press (@jotpress)

About the Designer

Mona Wingerter has been working as a graphic designer and art director since 2008. After completing a dual training programme, she worked across multiple design studios and within a fashion company before establishing her own practice.

Today, Design Studio Mona focuses on: