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Made Thought rebrands G.F Smith

posted by Anna Chayasatit April 23, 2014

London-based design studio Made Thought has created a new visual identity for internationally acclaimed paper company G.F Smith giving the brand a refresh. Reflective of the company’s century-long heritage, the new typeface, two logo marks, brand book and website along with the new strap line ‘1885 Onwards’ represent a human dimension and the company’s history with progressive spirit. Their new Humanist Sans typeface has also embraced both machine age and calligraphic lettering, the harmonious combination of fine craftsmanship and modern production. The new brand was launched yesterday, check out their website to see what else is new.