The Unstoppable Rise of Unboxing: Why Maxim Print Is Powering the Next Wave of Packaging Experiences

There are few things in modern culture as strangely mesmerising as a good unboxing video.
A box. A pair of hands. A slow reveal.
Somewhere between anticipation and ASMR, unboxing has evolved from a niche internet quirk into a global phenomenon, and it’s not slowing down.

Scroll any platform, and you’ll find it: creators slicing open magnetic closures, peeling back layers of tissue, lifting bespoke foam inserts to reveal perfectly nestled products. It’s theatre, but designed, packaging as performance.

This shift, from product to experience, is exactly where Maxim Print has found its stride. As more brands look to make a moment out of their first impression, Maxim has become the go-to studio for gift boxes, influencer kits, presentation packaging, and custom-built inserts that turn unboxing into a brand story.

Why Unboxing Still Works (And Works Hard)

What started as a trend is now a proven strategy, and the data backs it:

Unboxing videos are among the most-watched formats on social media, outperforming traditional product ads.

Influencer kits generate organic reach, turning packaging into shareable content.

Premium presentation boxes increase perceived value, enhancing the moment a customer first touches a product.

Whether it’s a £20 candle or a £2,000 gadget, the right packaging elevates everything.

Which is why brands are still investing, and why Maxim Print has their machines running full-steam.

When Packaging Becomes Experience: Maxim’s Craft Behind the Scenes

Maxim Print builds their boxes with precision engineering disguised as luxury. Using laser cutting, die cutting, custom card engineering, and foam inserts, they can cradle any object securely, however oddly shaped, weighty or delicate.

Their recent work includes bespoke packaging for some major players:

Wattbike – performance-focused packaging for performance-focused equipment

Coca-Cola & Schweppes – slick, premium kits for marketing and PR

Nokia – clean, modern presentation boxes tying into brand heritage

Every project combines technical craft with brand storytelling: the structure, the material, the reveal sequence, even the sound of the lid lifting, all considered.

The Christmas Gifting Advantage

If there’s one time of year when a box matters, it’s Christmas.

Brands are reassessing how they show appreciation:
Employee boxes that feel thoughtful (not corporate).
Client gifts that stand out in the avalanche of festive hampers.
Seasonal mailers that make a tactile impression in a digital world.

And here’s the thing: a beautifully constructed box doesn’t just get opened, it gets remembered. It gets shared. It gets filmed. It gets kept.

This is exactly the moment when Maxim Print’s capabilities shine. Their team can:

Create custom structures from scratch

Design inserts for any item using laser precision

Personalise each box with print, foiling, embossing, or branded details

Turn a simple gift into an elevated, enduring moment

Whether it’s one bespoke VIP kit or a run of 500 branded boxes, they’re built to handle both ends of the spectrum.

Why Brands Keep Coming Back to Maxim

It’s simple:
They combine agency-level speed, manufacturing-level versatility, and craft-level detail, all under one roof.

Their boxes are engineered to:

✓ Travel safely
✓ Photograph beautifully
✓ Sit proudly on camera
✓ Translate the brand’s personality through print and structure

And because their team works closely with clients, the final result always feels intentional, not generic.

Ready to Make Something Worth Unboxing?

With Christmas approaching and the gifting season about to peak, Maxim Print is helping brands dream bigger: more tactile, more personal, more surprising.

If you’re planning a press kit, employee gift, product launch, or seasonal mailer, now’s the moment to create something your audience will remember long after the wrapping is gone.

Explore Maxim Print’s projects and get in touch:
👉 www.maximprint.co.uk