Anagrama | Helvetimart

posted by Anna Chayasatit February 28, 2017

The success of a branding project demands fresh ideas that inspire both owners and customers. Recently, internationally-renowned branding and architecture agency ‘Anagrama’ have developed a brand identity for ‘Helvetimart’ – a brand new Lausanne-based food market offering a broad range of culinary specialities sourced from all regions across Switzerland.

Heavily inspired by all the 26 sovereign states of Switzerland, Anagrama made it their mission to reinterpret historical elements of urban design; their novel approach to representing a variety of products found in the market. And of course, the results are a stunning set of labels, display signs, packaging designs that support each other and work together to develop a strong brand image.