Alive by Night

Alive By Night is a vibrant and eye-catching new label series conceptualised and designed to showcase the possibilities and electrifying benefits of blacklight reactive foiled finishes for labels and packaging. Inspired by neo-punk and retro aesthetics, the project has been brought to life by print industry experts, Foilco, Dreyer Kliche, Graphic Brands, and Reflex Labels Plus. The series aims to captivate and inspire the creative industry to look beyond their current design boundaries and explore more creative ideas and finishes.

The label collection consists of five rebellious designs that aim to appeal to the tastes of today’s young, adventurous consumers and the demands of disruptive brands – those who want to stand out from the crowd and shine brightest, even in the dark.

Four of Foilco’s fluorescent foils (Club Pink, House Orange, Smiley Yellow, and Trance Green) and one clear UV foil (Clubbers Transparent) have been included in the project, all boasting exceptionally vibrant qualities under daylight and blacklight. When exposed to UV light, the foils emit a glow that is impossible to ignore, making them perfect for use in nightclubs, bars, and other venues where the lights are low and the energy is high.

Jaime Evans, Foilco’s marketing manager, states; “Our fluorescents are bright during the day, but at night, under blacklight, they come alive. Perfect for those unafraid to take risks and wanting unforgettable consumer experiences in the night trade”.

Produced by label experts Reflex Label Plus (part of the wider Reflex Group) and using tooling from Europe’s leading die maker, Dreyer Kliche, the project demonstrates a disruptive, new print finish option for brands in the drinks industry.

Shaun Hanson, Keighley Site Manager for Reflex Labels Plus, states; “Alive By Night is both visually striking and incredibly durable. The labels are designed to withstand plenty of handling, maintaining their bold and vibrant look for as long as possible, meaning that irrespective of the busy handling demands of a bar, consumers can still enjoy seeing their favourite spirits without worrying about the label fading or peeling over time. The labels for Alive By Night have been produced on our Nilpeter FA22 12 colour flexo-combination press with inline Pantech Rhino stamping unit.”

In today’s world, where brands no longer just sell products, and instead sell experiences, Alive By Night brings a new dimension to the world of packaging and label design.

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