BLOW: Project Charisma

posted by Cara Bray June 3, 2015

Blow are a design studio based in Hong Kong, specialising in brand identity, packaging, print and web design. Founded in 2010 by creative director Ken Lo, they aim to create bold design solutions that are fresh and contemporary. Their promotional project for Polytrade Paper, Project Charisma set out to showcase the range of papers the company offer, through the medium of cosmetic packaging. Choosing eight female names, as an acronym of the word ‘Charisma,’ they designed a set around each persona, displaying the variety of paper types and printing finishes available.