The Science of Superstition

Yolande Rapela is a D&AD One to Watch winner, recent graduate from the University of Portsmouth and one of our latest People of Print Members. We’ve decided to highlight her exhibition piece she created for her FMP – The Science of Superstition, an interesting piece that challenges the idea of superstitions within cultures in society. Her main focus was to investigate, through her creative project, why people hold onto irrational beliefs in the age of science.

The content of this piece takes the viewer on a journey of their beliefs as the beginning starts from early discoveries and experiments reasoning superstitious behaviour, which then leads onto how it becomes a learned behaviour in humans, and how eventually it can become something that is obsessive and a disorder.

Her illustrative style is influenced by a combination of surrealism and Victorian medical etchings as superstitions were predominant during this era. Through each image there is a diagrammatic overlay which acts as a piece of data which uses shape symbolism to explain how all the behaviours connect onto one another. Alongside the posters, other promotional materials were created such as a promo poster, exhibition tickets and keep in touch cards in the style of tarot cards.

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www.yolande.co.uk

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