SEA × FESPA: Unifying a Global Voice for Print Innovation

Background

For over six decades, FESPA has served as a beacon for the screen, digital, textile, and signage communities worldwide. With 37 member associations across the globe, FESPA has built its reputation on education, international expos, and reinvestment efforts, all designed to foster creative growth, connection, and opportunity.

The Brief

FESPA wanted to sharpen and unify its global presence. The goals were clear: amplify perceptions of innovation, reinforce its commitment to reinvestment, and increase meaningful engagement with a diverse international audience. The challenge: how to bring coherence to many voices, markets, and visual traditions, without losing the vibrancy and experimental nature that defines FESPA.

The Solution & How SEA Delivered

Working as strategic partners, SEA collaborated with FESPA’s 37 international associations to build a brand framework grounded in three core pillars: Connect, Inspire, Support. These formed the backbone of every part of the identity.

Some of the standout elements of that solution:

Visual Expression & Typographic System – SEA developed a bold typographic palette and visual identity that mirror FESPA’s energy, creativity, and confidence. The designs are clean, impactful, yet flexible enough to adapt across a wide variety of cultural and market contexts.

Tone of Voice – Alongside visuals, SEA refined how FESPA “speaks” to its audiences, crafting a unifying, consistent tone that captures passion, knowledge, and inspiration.

Brand Architecture Simplification – Before the redesign, FESPA’s presence was fractured by differing regional identities, varied use of visuals, and inconsistent messaging. SEA’s framework brought clarity and consistency so that regardless of geography, every touchpoint radiates the same core brand values.