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Beams is a Japanese brand / retailer / culture shop that directs focus in a variety of sectors including fashion, interior, music and art.
Renowned for ‘globe trotting styles’ and ‘far East-meets-West interpretations of classic American clothing’ SS13 sees a heavy concentration on print as 5 dope patterns take on the American Aloha shirt amongst graphic tees, shorts, trunks and chinos (that draw inspiration from the classic fit of Levis 501’s.)

http://www.beams.co.jp