16 min

read

0 comments
Marcroy Avatar

Written by

In the early 90s you could order a Marvel shirt from a coupon in the back of the comic you were reading. The ink ran over the collar, across the seams and down the sleeves. Thirty years on, those all over prints are among the most hunted tees in the world. Now a new generation of screen printers is pulling them by hand again.


Picture a kid in 1991 with a copy of a Marvel comic, a pair of scissors and a cheque from a parent. Between the story pages sits a two-page spread of T-shirts, each one sold as a collector’s item you can only get by mail. Weeks later a parcel arrives. Inside is a shirt where the comic art does not sit small and centre on the chest but covers the whole garment, Jim Lee’s X-Men all over the shoulders and round the back.

That shirt was probably worn to death. The ones that survived now change hands for hundreds of dollars. One 90s Marvel Magneto tee was reported to have sold for $7,500 at auction. Collectors call the best of them grails. They have a vocabulary for them too: AOP, mega print, wraparound, single stitch.

In a studio in Pittsburgh, Zach Merrill is making new ones the old way. He lays each shirt flat on a table, pulls water-based ink across a screen big enough to cover it from hem to collar and sells the results in preorder windows that close after 72 hours with no reprints! He is not alone…across the US and beyond, a small scene of printers is reviving one of the hardest jobs in garment printing and collectors are buying in.

This guide covers what an all over print is, where it came from, how comic books sold it, how to tell a real one, how it is made and who is making it now.

What an all over print actually is…

An all over print (AOP), is a design that ignores the usual print area and runs across the whole garment. On a true screen printed AOP the ink crosses the side seams, over the shoulders, catches the collar and runs onto the sleeves. That is the test collectors use: if the art stops short of the seams, it is a big print…not an AOP.

Printers work in three sizes. A standard screen print covers roughly 15 by 20 inches and sits on the chest or back. An oversize or jumbo print stretches to something like 22 by 28 inches but still stops before the seams. A true AOP runs as large as 34 by 46 inches and is often printed on both sides, which is why collectors also call them wraparounds. Marvel fans have their own name for the 90s comic versions: mega prints.

The big distinction today is between screen printed AOP and sublimation. Most all over print shirts sold online now are dye sublimated, a process where dye is heat transferred into polyester, usually before the shirt is cut and sewn. The result is edge to edge colour with no flaws. A screen printed AOP is the opposite. Ink is pushed through a giant mesh screen onto an already finished cotton tee, so seams, stitch lines and armpits catch or skip the ink. Those small imperfections are part of the look and part of how you know it was made by hand.

There is a third route that sits between the two. Some makers screen print flat panels of fabric and then cut and sew them into a shirt, which gives full coverage with a soft cotton hand. Makers usually say which method they used because buyers care.

The boom: 1986 to the late 90s

The screen printed AOP grew out of the American T-shirt trade of the late 80s, when cheap US-made blanks, big hand presses and a licensing gold rush all arrived at once. Within a few years it ran through four very different worlds: counterculture art shirts, licensed pop culture, sports and souvenirs.

The art end was led by labels that treated the shirt as a canvas. Mosquitohead, set up in Los Angeles in 1986 by Robert Brandt and a business partner, saw a gap in concert and counterculture shirts and filled it by layering screen prints with tie-dye and bleach. Its oversized surreal portraits of musicians and actors are now rarer than almost anything else from the era. They are so wanted that fakes of designs that never existed have appeared. Liquid Blue began with Paul Roidoulis, a Deadhead selling shirts and stickers out of his car at Grateful Dead shows. He formalised the company in 1987 with tie-dye designer Anna-Lisa Sorensen, according to the V&A, which holds one of its shirts. Its 90s AOP dragons, skulls and reapers by artists such as Brian Fox and Chris Pinkerton now sell for well above ordinary vintage prices.

The licensing side was bigger. Companies such as Stanley DeSantis and Changes put film, TV, cartoon and comic characters onto shirts for a mass market. The comic book licences are where the AOP became a collector category of its own. More on that below.

Then there was sport and travel. Magic Johnson T’s turned out busy all over designs for NFL and NBA teams and Super Bowls. Souvenir and wildlife labels covered shirts in eagles, wolves, beaches and lighthouses, usually on single stitch Hanes or Screen Stars blanks. They were sold in gift shops and gas stations, which is exactly why so few were kept.

By the end of the decade the hand-pulled AOP was fading. Cheaper offshore blanks and the arrival of sublimation are the likely reasons, though the full story has never been properly documented.

Sold in the back of the comic

Comic books had been selling things to kids by mail for decades: sea monkeys, X-ray specs, joy buzzers, toy soldiers. T-shirts were part of that too. A 1981 issue of The Micronauts carried an ad for a dinosaur shirt, pitched as the shirt that would define the year. But in 1991 something changed. The shirts stopped being novelties and started being the comic itself.

That year a licensee called MRI began running T-shirt ads inside Marvel’s own titles. The first, as catalogued by the retro site RetroDaze, offered a single Captain America 50th anniversary shirt, sold as a hot collector’s item available only through the ad. The line grew to three designs (Weapon X, Ghost Rider and an eco-themed Silver Surfer) with copy parodying Nike’s “Bo Knows” campaign. A brief rebrand as Marvel Masterpieces followed with Infinity Gauntlet designs and a Todd McFarlane Spider-Man.

Then came the shirts collectors chase now. One batch put Jim Lee’s X-Men #1 cover art across the whole shirt and sent the speed lines of a Spider-Man and Venom design running off the edges. By the holidays the ads had become two-page spreads, including a Spider-Man versus Morbius shirt built from McFarlane’s actual comic panels, printed front and back so you could read your own clothes. RetroDaze notes the irony that McFarlane later cited Marvel profiting from merchandise with his art, without paying him more, as one reason he left to co-found Image Comics. According to the same writer, the ads got bigger again in 1992.

A second wave came from Comic Images, the trading card maker. Its megaprints, many on Fruit of the Loom blanks, include a 1993 X-Men 30th anniversary covers shirt and a Ghost Rider Spirits of Vengeance design. They are now among the most sought after shirts of the decade. On the Defunkd collectors’ forum, a comic shop owner asking about his old shirts was told that Marvel pieces in L or XL with big or all over prints fetch the most, with Comic Images especially prized.

The ads matter because they sold a shirt as a collectible from day one. Order by mail, limited availability, never to be made again: it is exactly the pitch of today’s AOP preorders. Zach Merrill puts his own work in the same lineage, saying he is all about “that excitement many of us 90’s kids felt with our toys and comics.”

Grails: collecting and spotting the real thing

Vintage AOP has become one of the strongest corners of the T-shirt market. The rules are simple once you know them. Size, condition, art and print method decide value. Large and XL comic pieces lead, promo shirts have their own following and the market is global, with dealers from Texas to Mexico City listing 90s AOPs as grails.

THIS IS FOR MEMBERS / FRIENDS OF PRINT ONLY

How it’s made

Everything about a screen printed AOP follows from one change. On a normal job the shirt is pulled over a pallet so the print sits on a flat, tight surface. For an all over print the shirt is laid flat on top of an oversized pallet instead, so the screen can reach every edge. That one change makes the job bigger, slower and far less forgiving.

THIS IS FOR MEMBERS / FRIENDS OF PRINT ONLY

The new wave: the makers keeping it alive

The hand-pulled AOP has come back through Instagram and TikTok rather than shops. A small group of independent printers, mostly in the US, sells it the same way: art first, heavyweight cotton, timed preorders and a promise of no reprints. The best known of them is Zach Merrill.

THIS IS FOR MEMBERS / FRIENDS OF PRINT ONLY

AOP questions answered

What does AOP mean on a T-shirt? AOP stands for all over print: a design that covers the whole garment, crossing the seams, collar and sleeves rather than sitting in a set print area.

What is the difference between AOP and a jumbo print? A jumbo or oversize print is a large print that still stops before the seams. An AOP runs over them, often front and back.

Is an all over print screen printed or sublimated? Both exist. Vintage 90s AOPs and today’s hand-pulled pieces are screen printed onto cotton tees. Most cheap AOP sold online is dye sublimated onto polyester, which gives flawless edge to edge colour.

How can I tell if a vintage AOP is real? Check for single stitch hems and sleeves, a period tag such as Screen Stars, Hanes or Fruit of the Loom, a copyright date in the print and small ink skips where the print crosses the seams. Be wary of perfect prints on old blanks.

What is a Marvel mega print? Collectors’ name for early 90s Marvel shirts with art printed over the whole garment, many sold through mail-order ads in comics or made by Comic Images.

Why are vintage AOP shirts so expensive? Few survived, the printing was hard to do well and the comic, band and film licences attract several collecting crowds at once. Large and XL sizes in good condition fetch the most.

Who makes screen printed AOP tees today? Independent printers such as Zach Merrill (Action Tees), Booted Comics, Lawless Prints and Crabwok, plus contract shops like Sharprint and Culture Studio.

Sources

Join Friends of Print to Discuss this Article

As a subscriber, you also get full access to the archives, giveaways, discounts, the newsletter, and more. All for only £3 per month.