LRG is a men’s urban fashion line that lives by the slogan ‘underground inventive, overground effective.’ The brand appeals to an audience ‘that are trying to pay their rent with their passions’ – a ‘support group for the independent and underground culture.’ For the 2nd delivery of their Holiday 13 lookbook the brand showcase their new line with a video set in the woody outskirts north of LA depicted through a promo video – a particular highlight being their new ‘Father Nature’ print.
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