Fight for Kindness is a non-profit cultural initiative conceived by TypeCampus and sponsored by Italy’s distinguished type foundry, Zetafonts. Selected artworks will be featured in a global, multi-venue exhibition, to celebrate World Kindness Day in November.
In these tumultuous times, and in an even more self-centric world, genuine acts of kindness are becoming endangered, teetering on the brink of obsolescence. Fight for Kindness recognises this alarming trend, and acts as an influential initiative for the worldwide design community to come together and illuminate the power of kindness through the medium of typography. The project converges the worlds of art and empathy, capturing the essence of kindness, peace, mutual trust, courage, inclusiveness, and ethical integrity.
Fight for Kindness was designed to mark World Kindness Day which is celebrated annually on November 13th. The initiative held its first edition last year, for which it collected several recognitions and awards, including the Indigo Gold award in Integrated Graphic Design for Social Change, Best of the Best in Social Responsibility at the C2A, and was shortlisted in the Design for Good category of the Art Directors Club 102nd Award.
The response to this year’s edition has been overwhelmingly positive with over 300 contributions, using 11 different scripts and languages, submitted by illustrators and visual artists from every corner of the globe. Each contribution supports the cause, creating a typographical message that highlights the myriad dimensions and forms of kindness.
Debora Manetti, co-founder of Zetafonts and program Director of TypeCampus, sees typography as a powerful catalyst for cultural and social transformation; “Kindness is more than mere formalities. It encapsulates values that I hold dear. In the ever-evolving dynamics of human relationships, kindness stands as an emblem of intelligence. It’s the subtle force that can enact monumental changes in our world. With ‘Fight for Kindness,’ we aim to harness the creative industry’s immense potential to rekindle this spirit, forging connections with designers, creative events, magazines, and design schools across the globe.”
The 2023 Fight for Kindness campaign also introduces a Guest Selection of designers who have embraced the cause and joined the movement. This group includes the exceptionally talented designers, Tina Touli, David Jon Walker, Martyna Wedzicka, Oriana Gaeta, and LeonardoWorx. “The influence of these renowned designers broadens the campaign’s reach and amplifies its impact, infusing it with a contemporary visual language and with messages aligned with our shared desire for a kinder world, defining a clear idea of typography and design: they aren’t just about aesthetics; they are powerful tools in shaping the world we live in,” says Shrishti Vajpai, art director and project manager of the project.
This year, the global, multi-location, exhibition will showcase these typographic tributes from Milan to Los Angeles, Sofia, Rome, and Budapest.
Join the movement. Let’s celebrate kindness together!
Discover the gallery here.
Want to know more about our membership? Give us an email at members@peopleofprint.com.
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