Fashion

Moss

posted by Lo Parkin November 30, 2012

In an attempt to make their brand more accessible to it’s audience whilst departing from being “overly styled and glossy” NYC Street wear brand Moss’ AW2012 look book (featuring Das Racist members) was shot using instagram to mimic methods used by their followers to document their lives. Taking inspiration from 90’s NY culture & Pop Art the brand believes “Street wear is all about the fusion of fashion and lifestyle in urban culture.”

http://mossclothing.com/