Hi-Fi presents Maximilian Raynors‘s solo debut –
‘Welcome to the Un-United Kingdom’
Maximilian Raynor unveils his AW25 collection made possible by Hi-Fi with sponsorship from Hidden Agency and AKT.
The Lumber Thieves forage for wood, for wood is as precious as gold. The Curfew Marshall cracks his whip, for air storms rumble with haste. The Fish Forager larks along the dried up seabeds, dueting with echoes a Malware Yeti’s thudding foot.
Welcome to the Un-united Kingdom. The year is 3025. Ignited and fuelled by self-serving billionaires, earth has fallen victim to relentless technological progression and a global regression in morality, The climate de-prioritised and ignored. The natural world a wire-ridden wasteland. Lawless gangs rule but forbidden pagan cultures rise. Travelling missionary nurses spread the word of the retro and whispers of what once was.
‘An overwhelming global presence of hate and conflict is an unsettling context within which to create fashion but my resounding ongoing ethos is that design is an indispensable art form that allows us to escape and/ or reflect our times and culture. I hope my storytelling, though wild, theatrical and imagination, has the power to incite genuine reflection from my audience.
I intend for my show to be entertainment as thrilling and transportative as cinema or the stage but more importantly, like the best stories of the silver screen or behind the red curtain, evoke questions, challenge, connect or even change people and the way they view the world.’ – Maximilian Raynor
The opening exhibit showcased ‘The Personification of the Internet’ – a figure Maximilian Raynor created in collaboration with Equinix, the world’s digital infrastructure company, to encapsulate the physical reality underpinning our digital lives.
Guests were greeted by the display – a dress that took Maximilian Raynor and his team over 640 hours to construct – made entirely from cabling and material used at Equinix data centres. The garment’s presence at Maximilian Raynor’s debut show served as a powerful reminder of both the designer’s bold and unconventional use of material and the intricate and unseen networks behind the intelligent age we live in.
‘I first came across Maximilian’s work during the CSM MA show and I remember thinking how beautifully crafted his collection was. Soon after Maximilian was selected as one of the five emerging designers that I am curating for NIKE rm72 fashion mentoring programme, where I spent enough time with him and realised how prepared he is to launch his brand. It is very rare to see someone as young as Maximilian is, to have such a clear vision and knowledge of what he wants his brand to be. It really reminded me of the feeling I had when I first met Kiko Kostadinov or Grace Wales Bonner at the CSM and worked instantly with them at MACHINE-A… – Stavros Karelis
Consultation & Creative Direction
Our collaboration with Hidden and Maximillian began with a series of in-depth consultations. We discussed the best ways to execute their creative vision, offering our expertise on print processes, paper types, ink options, and production timelines. With a fast-paced schedule and a unique concept, we provided practical insights to ensure the vision could be realised without compromising on quality or detail.
Sourcing the Right Artist
Working from Hidden Agency’s mood boards and brief, we tapped into our extensive network to find the perfect artist to create a one-of-a-kind print for the show’s physical and digital invites. We commissioned Serbian-based artist Visiliy, whose bold linoprinting technique aligned seamlessly with the raw and tactile aesthetic of the project.
To ensure the artwork was exactly right, we flew out to meet Visiliy, witnessing firsthand how he cut and printed the original piece. This hands-on approach allowed us to maintain a close connection to the process and capture the authentic craftsmanship behind the artwork.
From Linoprint to Custom Rubber Stamp
Once the original linoprint was completed, we scanned the artwork and transformed it into a custom rubber stamp. This bespoke stamp allowed us to hand-print each side of the show invites, adding a personal and artisanal touch to every piece. The texture and feel of the hand-stamped invites perfectly reflected the raw, unfiltered themes of “The Un-United Kingdom.”
Delivering an Immersive Experience
After production, the finished invites were hand-delivered to London. Each invite was carefully rolled, decorated, and sealed with wax to become an integral part of the show’s immersive performance. During the event, models personally handed out these bespoke invitations to the front row audience, enhancing the theatrical experience and making each recipient feel part of something special.
A Fast-Paced, Collaborative Success
This project was a deeply collaborative and fast-moving endeavor that required flexibility, creativity, and a hands-on approach. We loved working with Hidden Agency and Maxmilian Raynor to bring this unique vision to life, from the initial consultation to the final hand-delivered invite. It was a testament to the power of print, craft, and collaboration in creating unforgettable experiences.
About HiFi
Hi-Fi (Hidden Fashion Initiative) is a groundbreaking non-profit programme designed to nurture emerging creative talent by bridging fashion, film, music, events and innovation.
For over a decade we’ve used the profits from our commercial work to fund projects for emerging designers – a Robin Hood way of thinking.
We started the Hi-Fi to level the playing field for new talent at times when designers need support the most and are least able to afford it.
Selected designers receive the same production value as a paying client. We lend our creativity, time and resources to help bring their collection to life. Our focus is on what designers come away with and our main goal is to work with them to execute something tangible.
marcroy@peopleofprint.com
- Celestial Dog by Kristina Vasiljeva - December 17, 2025
- Finding Direction in the WHAT NOW Moment – Zhana Mitkova - December 17, 2025
- Process by Sam O’Reilly - December 17, 2025
