Ikea Launches ‘Bookbook’ | Apple Spoof by BBH

posted by Marcroy September 5, 2014

Ikea have launched the catalogue for their new 2015 collection with this ingenious ad created by BBH. It is a piss-take of an Apple advert, using their clean white back ground and rotating renders of their products with narration by chief design guru Jorgen Eghammer. All in all it’s a statement about print. They refer to turning the physical pages in terms of swiping on a digital tablet amongst other pro-analogue statements. We love it – viva la print.