Ikea have launched the catalogue for their new 2015 collection with this ingenious ad created by BBH. It is a piss-take of an Apple advert, using their clean white back ground and rotating renders of their products with narration by chief design guru Jorgen Eghammer. All in all it’s a statement about print. They refer to turning the physical pages in terms of swiping on a digital tablet amongst other pro-analogue statements. We love it – viva la print.
www.bartleboglehegarty.com/london
Director at People of Print®
Graphic Design, Illustration and Print Enthusiast.
marcroy@peopleofprint.com
marcroy@peopleofprint.com
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