The Secret Donut Society

posted by Cara Bray May 22, 2015

Mexican design duo Ceci Peralta and José Velázquez have come up with this clever branding for an underground donut shop ‘The Secret Donut Society.’ Playing with the idea of the shop not being visible to most, they have based their design on creating an exclusive club for donut lovers. Inspired by secret societies, masonic logos and illuminati order, the intriguing and mysterious graphics take influence from historic texts and symbolic references.