Romanian graphic designer Blanca Doba builds a conceptual body care brand from the ground up, using forest-derived materials, archival references and tactile packaging to reposition natural skincare as documented substance rather than decorative trend.
The language of natural beauty branding has become so familiar it has almost stopped meaning anything. Bare Earth, a conceptual identity project by Romanian graphic designer Blanca Doba, takes a different approach: instead of reaching for softness and suggestion, it reaches for evidence.
Developed in 2026 as an independent brand exploration, the project is built around the materials that supposedly sit at its core: resin, clay, moss, bark. Rather than using these as mood references, Doba uses them as design logic, letting their textures, tones and associations shape the visual identity from the ground up. The result is a system that feels material-first in a way most beauty branding resists, one where the packaging communicates substance before it communicates desirability.
The references Doba drew on reflect that intention. Archival botanical sheets, patent drawings, embossed paper techniques and traditional craft processes, particularly the ideas of pressing, extracting and preserving, all fed into an identity built around adaptable logo variations and a grounded earth-toned palette. Those archival sources are not decorative either. They carry a specific kind of authority, the authority of documentation and record, and that is precisely what Bare Earth is after. Natural skincare positioned not as aspiration but as material reality, catalogued and presented with care.
The project’s own tagline captures the approach with rare economy: “A quiet study of texture, restraint, and origin.” Each of those words is doing real work. The restraint is visible across the identity system, in the palette that refuses to tip into warmth for its own sake, in the typography that keeps its distance from the softened scripts so common in the category. The texture and origin are present in every material choice. Together they make an argument about what a beauty brand could look like if it trusted its ingredients enough to let them lead.
Blanca Doba is a graphic designer and founder of Not Blank Designs, based in Romania. Her practice centres on bold, typography-driven brand identities with a cinematic edge, blending Y2K nostalgia, editorial structure and strong visual storytelling.
ARTIST LINKS
behance.net/blancadoba
@notblankdesigns
Bare Earth, 2026. Conceptual brand identity project. Concept, art direction and brand design: Blanca Doba / Not Blank Designs.
