Collaboration Graphic Design Publication Typography

The Gourmand Grotesque

posted by Anna Chayasatit March 10, 2015

A good typeface can really make your design sing. Recently, forward-thinking magazine The Gourmand has teamed up with Monotype to build two new bespoke typefaces which are based on elements from at least seven different, original Monotype grotesque typefaces designed in the twentieth century.

The project was a collaboration between designer Gunnar Vilhjálmsson and creative director David Lane of The Gourmand. The two new designs, Grotesque 77 and Grotesque 88, will appear throughout The Gourmand’s both print and online editions. And to celebrate the collaboration, these two faces are also for use in limited-edition type sample book printed using Sirio & Woodstock papers by Fedrigoni. The book also functions as an invitation to designers to experiment with some unusual recipes from The Gourmand past issues. Never before have the type sample books functioned as a cookbook, and this publication, I must say, has successfully transformed design into something perceptible and practical by approaching use.