Ashley Jouhar is an artist, printmaker, art director, and photographer with a diverse background of influences. His prints are informed by a love of Pop Art, advertising, mass communication, and commercial packaging, resulting in collages comprising type, imagery, and graphics, which combined, take on a new aesthetic and meaning.
After studying Graphic Design at Liverpool Art School, Ashley went on to work as an art director in a series of ad agencies including Doyle Dane Bernbach, BMP (Adam&Eve), and McCann Erickson. Here, he created advertising campaigns for global brands such as Coca Cola, Nescafe, Bacardi, Volkswagen, and Mastercard, winning awards from D&AD, Creative Circle, The New York One Show, and British Television Advertising.
Pursuing his love of imagery, Ashley then took up a role at Getty Images as Deputy Director of Photography. Later, he became Creative Director at Image Source, and worked on commissions for brands like Fuller’s Brewery, Sipsmith Gin, and Loake Shoes. Today, he still fulfils commissions, but is increasingly concentrating on his printmaking practice.
A hoarder of everything from sweet wrappers to old bus tickets, and vintage cartoons to ‘found typography’, Ashley draws on this collection of ephemera to create his collages. He also looks to artists such as Jamie Reid, Peter Blake, Robert Rauschenberg, Ed Ruscha, and Andy Warhol for inspiration. Ashley’s collages are assembled old school style with scissors and glue, before being scanned and manipulated in Photoshop to create a new visual piece. He then digitally prints his works in archival pigment inks, communicating something fresh and different.
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