We are struck by Swedish-born, Paris-based art director and graphic designer Michael Thorsbys successful use of gradients in his most recent project, Bombay Electric. It seems like Michael has a thing or two for fashion businesses and aesthetically-oriented industries. Having worked in Tokyo, Copenhagen and London, Michaels portfolio now serves as a collection of outstanding visual examples of fashion campaigns, publications and visual identity designs for many international clients. You know how People of Print love working with gradients and for the Bombay Electric’s identity redesign, we love how Michael played with colour and how it gives everyone a sense of movement and joy.
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