Veranos de la Villa | Fragmento Universo

posted by Alice Harrison August 8, 2016

A beautifully animated conceptual interpretation of Madrid and its summer offerings has been unveiled as an original work by Fragmento Universo, the film and music design studio embedding the creative genius of both Christian Baumgartner & Tessa Dóniga. Entitled Veranos de la Villa, the name belongs to the summer programme of events held within Madrid, represented through their cinematic miniatures which guide the viewer through the hype of the Spanish city and enhance the opportunity to discover and experience new areas of the capital. Decorated in an inviting candy colour palette, the short film acts as an intelligent embodiment of the joyous energy that radiates throughout the summer months.

The undeniable talent regarding art direction has not only seen the creation of the highly stylised short film but also the renewal of the visual and graphic identity and the creation of the corporate identity, along with several design adaptations for street advertising.