Graphic Design Product Publication Studio

Dentsu x Mainichi | Print You Can Plant

posted by Kate Hollowood September 17, 2015

Plant life is not only good for the environment, but can improve air quality and our moods. To help educate its readers about the glory of greenery, Japanese publisher Mainichi Newspapers created a newspaper that you can plant. The Green Newspaper, developed with advertising agency Dentsu Tokyo, is made of paper laced with Japanese flower seeds including pinks, poppies, snapdragons and English daisies. To make the paper, the company dissolved waste paper into a pulp and mixed it with the seeds. The eco-themed articles and images were printed using plant-based, eco-friendly dyes so that the paper wouldn’t harm the earth. Readers needed to simply tear-off a bit of the newspaper, burry it in moist soil and wait for the shrubs to appear. A bloomin’ marvellous idea.