HULA | Parámetro

posted by Alice Harrison September 28, 2016

Graphic gradients reminiscent of a perfect tropical sunset, joyous colour palettes, natural foliage and sea wave motifs work in harmony to embrace the tropical beauty of Hawaii manifested within the identity of Hula del Hawaii, a restaurant located in San Pedro Garza García. Designed by Parámetro Studio under their ideology of become something new and iconic, the design agency have created an identity which beautifully combines both the traditional Hawaiian iconography with a fresh and contemporary aesthetic.

Both intriguing and intelligent qualities manifest within the design of the business card, as miniature sunsets radiate within one’s pocket while the accompaniment of vintage style postcards decorated with traditional illustrations celebrates the Hula girl inspiration. Regarding typography, the branding is constantly complimented by the classic script font reminiscent of old California hotels while the vibrant colour palette consists of handpicked shades of the Hawaiian sunset.

Parámetro Studio resides in Mexico and specialises in creative strategy, branding, digital media and architecture design, check our their impressive portfolio here.