Barcelona-based graphic designer and creative director Meritxell Casamira has built a practice defined by meaning, emotion, and human connection. Leading her own studio, Casamira Studio, she crafts visual languages that go beyond aesthetics, designs that speak with honesty and engage the senses as much as the intellect.
Her journey began in Terrassa, where she first studied graphic design before moving to Barcelona to immerse herself in the city’s vibrant creative scene. Collaborating with internationally renowned agencies and brands, she developed into a multidisciplinary designer with a sharp eye for both detail and concept. These early experiences shaped the foundation of her practice today: a belief that design must say something.
For Meritxell, design is a vessel for empathy. She views visual communication not as decoration, but as storytelling, a means of expressing truth, feeling, and shared humanity. Every project, whether for a global brand or a local client, is approached as an opportunity to connect with people on a deeper level.
Alongside her commercial work, she continues to nurture personal projects, often realised as printed posters. Through print, she reconnects with the tactile side of design, the weight of paper, the smell of ink, and the slow, deliberate process of making something physical. For her, print represents permanence and intimacy, a counterpoint to the digital noise that defines much of modern design.
Beyond her studio practice, Meritxell is also an educator and speaker, sharing her approach to design through workshops, talks, and university teaching. She currently lectures at LCI Barcelona and Labasad Design University, where she encourages students to experiment with materials and processes as a way of understanding ideas more deeply. She has appeared at major design festivals across Spain and regularly takes part in roundtables, jury panels, and selection committees, always advocating for design that engages critically with culture and society.
As a board member of ADG-FAD, Spain’s Association of Graphic Design and Visual Communication, Meritxell contributes to fostering dialogue, experimentation, and reflection within the creative community. Her work and leadership continue to influence how design is perceived, not just as a profession, but as a cultural force.
Her practice often dissolves boundaries between disciplines and materials, moving fluidly between typography, editorial design, identity systems, and spatial installations. The results are works that feel alive: rigorous in form yet deeply human in spirit.
Recognised with multiple Laus Awards, Meritxell Casamira’s contributions stand as a testament to her enduring commitment to exploring the emotional, symbolic, and conceptual power of design, and to her belief that great design always begins with empathy.
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