Australian photographic artist and creative director Sarah Louise Kinsella takes gel plate printing, street poster scraps and spray paint to the track, creating five handcrafted livery designs for the Ferrari 296 Challenge race series across Australia.
These Ferraris are not road cars. They exist solely to be pushed to their limits on track, machines that are also, as Sarah Louise Kinsella puts it, artworks in their own right. When Auctus Strategy, a client she had already rebranded, asked her to take that idea literally and turn their Ferrari 296 Challenge into a moving artwork, the brief was as specific as it was open: five different livery designs for five races across Australia in 2026, each one freshly wrapped for the next round.
The process Kinsella chose was not the obvious one. Gel plate printing, a medium she was trying for the first time, became the foundation of the entire project. She pulled in scraps of street posters, pieces of one-way perforated vinyl from the wrap team’s studio, and built up layers of spray paint, acrylic and ink, working toward something that felt like it belonged on the surface the cars perform on. The existing Auctus brand imagery features evening light streaks in a day and night theme, so she echoed that with pigment sticks, building movement directly into the paper before anything went near a screen.
“I started with grubby hands, then digitized to position the works on the car,” she says. “You just can’t beat the scrappy textures and unexpected finishes from creating art with your bare hands.”
Twenty paper works in total came out of the physical process, each one a stack of layers and different finishes. High Res in Sydney documented all of them digitally, and Wrapstyle Sydney provided an Illustrator mockup file where Kinsella began selecting and positioning the sections she found most interesting. The final outcomes are graphic illustrations, but everything started by hand, and that origin is visible in the result: textures and collisions of material that could not have been designed from a screen outward. “It’s print, performance and pure speed colliding,” she says.
There was additional pressure in the making of it. Work was relocating Kinsella to New York City in December 2025, so the project was largely created surrounded by bubble wrap, packing boxes and suitcases. The first car has since been wrapped; more races and more liveries are to follow across the Australian season.
Sarah Louise Kinsella is an Australian photographic artist and creative director based in New York City. She is the founder and creative director of Louise Agency, a creative firm specialising in brand strategy and graphic arts, and was announced as one of 18 finalists in The Churchie Emerging Art Prize 2025.
ARTIST LINKS
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Ferrari 296 Challenge livery designs, 2026. Gel plate printing, spray paint, acrylic, ink and collage on paper, digitised by High Res Sydney. Wrapped by Wrapstyle Sydney. Client: Auctus Strategy.
