Posterheroes 15 asks what’s still human about us in the age of AI. The catch: it won’t accept posters made by AI. Entries close 31 July.
There’s a rule buried in the Posterheroes 15 terms worth knowing before you start. Fully AI-generated posters are not accepted. A contest about artificial intelligence won’t let AI answer the question, you have to make the work yourself.
Posterheroes has been running since 2009 out of Turin, picking a theme each year that the culture is anxious about. This year, it’s what’s left of human judgement once algorithms decide what we see, buy, and believe.
“We become what we behold. We shape our tools, and thereafter our tools shape us.” — Marshall McLuhan
The brief, in short: design a poster (70x100cm) exploring the line between human choice and machine automation, delegation and responsibility, generation and creation. No AI-generated work. Free to enter. Open to anyone 18 or over, anywhere. Deadline 31 July 2026.
An international jury picks forty winning posters. Two get cash prizes, the Favini Mention (€2,500) and the Fondazione Time2 Mention (€1,500). Twelve get printed into Favini’s calendar, so winning work ends up as an actual object people hold, works will also be exhibited in Italy and internationally. The first exhibition is already scheduled during the Graphic Days festival in Turin, from 15–25 October 2026.
We’re backing Posterheroes 15 as an associate partner. If you’ve got something to say about where human judgement sits right now, this is the brief to say it in.
Submit at posterheroes.org before 31 July 2026.
Image: courtesy of Posterheroes
ABOUT POSTERHEROES
Posterheroes is an international poster design contest run by Associazione Plug, based in Turin. It’s been going since 2009, inviting designers, illustrators, and visual storytellers worldwide to respond to a theme rooted in social or environmental issues, always in the same 70x100cm format. Past editions have covered empathy, migration, and inequality. The contest is delivered in partnership with Favini, ITC-ILO, Fondazione Time2, and Print Club Torino / Graphic Days®, with support from Camera di Commercio di Torino. It’s free to enter and open to creatives of any age or nationality. More at posterheroes.org.
Want to know more about our membership? Give us an email at members@peopleofprint.com.
