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OFFF Rebrand for 25th Anniversary

posted by Robyn Pitts December 2, 2024

In celebration of their 25th anniversary in May 2025, OFFF, the International Festival of Creativity, Art and Digital design, has unveiled an exciting new rebrand titled Centre OFFF Gravity. The rebrand includes a suite of assets including logo, colour palette, typography, and a new website.

Since its inception in Barcelona in 2001, OFFF has become a global creative landmark at the very centre of the creative community, new trends, the cultural zeitgeist, and the discovery of new talent with its visionary, avant-garde approach to creativity. A space for innovation and collaboration, it features a mix of established icons and emerging voices in art, design, and digital culture, encouraging all to unleash their imagination. Today, its industry focus lies in delivering expertise at the intersection of digital art, technology, and boutique agency services. This recent rebrand signals OFFF’s evolution from an iconic festival into an iconic brand.

The rebrand, based on the concept Centre OFFF Gravity, was created by brand transformation and design company Collins. The new branding is inspired by the unique elements of OFFF magnetic forces – it both attracts and projects. When it attracts, it becomes a meeting point for diverse minds and visions. When it projects, it seeks to catalyse and expand ideas and knowledge. The new brand identity embodies a spirit that is grounded yet forward-thinking, timeless yet provocative, and mature yet expressive.

Pep Salazar, Director of OFFF, comments: “Twenty-five years of OFFF Festival have been an incredible journey. As a community and a space for discovering new visual trends where inspiration flows freely, we now reignite our imagination to usher in a new era of OFFF—one focused on moving forward and creating.”

The festival’s 2025 campaign is to be announced in February 2025.