Multidisciplinary visual artist Omisha Gandhi builds a cartoon world around a girl stuck inside her own mind, using the perceived lightness of the form to hold complex questions about perception, identity and lived experience.
Cartoons make people lower their guard. That is, for Omisha Gandhi, precisely the point.
“Cartoons are often treated as something light or frivolous, which makes people let their guard down,” she says. “I’m interested in using that to hold more introspective, complex ideas that might otherwise feel difficult to engage with.”
O Mind, her ongoing cartoon and world-building project begun as part of her MA, operates in exactly that space.
The premise is deceptively simple: a girl finds herself stuck inside her own mind. The world that grows from that premise, however, is anything but. Gandhi approaches the project as practice-based research, building the cartoon’s internal logic by moving across analogue and digital mediums, each shift in form becoming a way of thinking through how the world works and how it should evolve. Drawing functions as a mode of thinking rather than a mode of recording, with the world being defined more clearly through each iteration rather than planned in advance. The final form is a 2D animated cartoon, but the process of getting there is as much the point as the destination.
That process-led approach reflects a broader interest in what happens when playful and familiar forms are asked to carry serious weight. The simplified figures and cartoon logic of O Mind create an environment that feels internally coherent while remaining open-ended in meaning, a world that holds questions about consciousness and perception without closing them down. The lightness of the container makes the contents more approachable, not less substantial.
Gandhi’s practice draws on a long-standing music background alongside her visual work, with rhythm, pacing and atmosphere carrying across from one to the other. She studied MA Illustration and Visual Media at UAL and works as art director at Rare Ideas, a boutique brand strategy agency in India, a parallel mode of practice that stays connected through a shared interest in emotional and perceptual engagement.
Omisha Gandhi is a multidisciplinary visual artist based in India. Her work centres on world-building as a way of exploring perception, consciousness and the fluid nature of experience.
ARTIST LINKS
omishagandhi.com
@omishagandhi
O Mind, ongoing. 2D animation and mixed media world-building. View the full project at omishagandhi.com/omind.
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