Photographed during a university degree in post-Covid Wellington and left in the archive for four years, Felix Jackson’s Street Style is now a publication, designed by Murex Studio and printed in a first edition of 200.
Wellington has a reputation. A small city with a dense creative culture, a strong student presence and a particular tolerance for the unusual, Pōneke has long operated as a hub for the kind of self-expression that larger cities tend to iron out. Between 2021 and 2022, photographer Felix Jackson spent hours on its main streets with a camera, catching people for their styled differences. The project was completed as part of his university degree. Four years later, Murex Studio has dug it out of the archive and turned it into a publication.
Street Style is both a photography project and an accidental document. Shot during the Covid era, the images carry face masks alongside carefully considered outfits, personal expression alongside public restriction. What Jackson was photographing as fashion became, without anyone planning it, a timestamped record of a particular moment in a particular city. The streets are mostly Cuba Street, famous for its rainbow crossing and its buckets of water, a stretch of Wellington that concentrates its character.
The publication frames the work as a visual census of the Wellington dress code, or the absence of one. The argument at its centre is that a small geographical footprint, ambient student life and a fostering of the unique produces something paradoxical: a uniformity of individuality, a city where the emphasis on sartorial freedom becomes, over the span of a year of photographs, its own kind of collective statement. Fashion changes under the sway of trends and states of life, but the series catches something more durable than trend.
Murex Studio, which independently publishes small-run books out of Naarm, Australia, handled the design. The publication is an A1 poster that folds down to A4, the format itself a nod to something intended to be kept. The first edition runs to 200 copies.
Murex Studio independently publishes books and works with artists and designers to create small-run publications. They are based in Naarm, Australia, previously Pōneke, New Zealand.
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Street Style, 2026. Photography: Felix Jackson. Design: Kyra Jensen / Murex Studio. A1 folded to A4. First edition of 200.
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