Alycia Rainaud, also known as Malavida, is a French graphic designer and digital artist based in Paris. Raised in the south of France, she recently graduated from a graphic design masters degree in June 2018 with her thesis dealing with book shaping and psychology. Rainaud began practising under the name and persona Malavida from 2016, producing artworks as a way of expressing feelings and life’s complexity through daily abstract creations. As a double-sided creative, she’s influenced and passionate about publishing design, hybrid books, new technologies, but also mental health, visual effects, and experiments.
While studying for 8 years, Rainaud has been committed to working with lots of different processes such as offset and silkscreen printing, painting, 3D rendering, virtual reality and algorithms. Learning these techniques led the designer to build her own creative process to achieve strong vivid and contrasted artworks, mimicking holographic shifting colours that are honestly quite mesmerising. Although she has a sort of split identity, both parts of her work often merge in an attempt to blur the boundaries between graphic design and art by showing her singularity and open-mindedness about being a contemporary creative.
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